It will be headed by Kertu Popp, who until now has been in charge of Elisa’s new services.
Andrus Hiiepuu, a member of the board of Elisa, said that during the last five years Elisa has strongly entered the world of entertainment, offering customers much more than traditional TV content. “For a long time, we are no longer a narrowly aggregator of TV content, but we also produce original series ourselves, organise hybrid events through Elisa Stage and offer Elisa Raamat, Estonia’s most readable e-book environment. Our broader focus is digital entertainment, which includes watching, reading, listening and playing games”.
Popp added that bringing the very well-received entertainment services under the same roof is the next step to offer customers the next level of digital solutions. “The global trend is showing an increase in the share of entertainment and a shift to digital channels. Domestic consumer research confirms the customer’s need to consume increasing amounts of digital entertainment in today’s environment. The new age calls for new ways of consuming entertainment. Through digital entertainment, Elisa brings fresh experiences to the customer, regardless of form, location or device”.
Silver Soomre, who has headed the TV department until now, and decided to leave Elisa.