• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Kertu Popp to head new Elisa division

November 9, 2021 09.47 Europe/London By Chris Dziadul

Estonia’s Elisa decided to combine all its digital entertainment services – Elisa Elamus, Elisa Huub, Elisa Raamat and Elisa Stage – in one division.

It will be headed by Kertu Popp, who until now has been in charge of Elisa’s new services.

Andrus Hiiepuu, a member of the board of Elisa, said that during the last five years Elisa has strongly entered the world of entertainment, offering customers much more than traditional TV content. “For a long time, we are no longer a narrowly aggregator of TV content, but we also produce original series ourselves, organise hybrid events through Elisa Stage and offer Elisa Raamat, Estonia’s most readable e-book environment. Our broader focus is digital entertainment, which includes watching, reading, listening and playing games”.

Popp added that bringing the very well-received entertainment services under the same roof is the next step to offer customers the next level of digital solutions. “The global trend is showing an increase in the share of entertainment and a shift to digital channels. Domestic consumer research confirms the customer’s need to consume increasing amounts of digital entertainment in today’s environment. The new age calls for new ways of consuming entertainment. Through digital entertainment, Elisa brings fresh experiences to the customer, regardless of form, location or device”.

Silver Soomre, who has headed the TV department until now, and decided to leave Elisa.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Central & East Europe, Newsline, People Tagged With: Elisa, Estonia, Kertu Popp Edited: 9 November 2021 09:47

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Vodafone and Orange assess Romanian progress
  • Pay-TV channels increase share in Czech Republic
  • Euronews Romania launches
  • Smart TVs are becoming more important
  • Digi denies illegal activity

Watch Video

In Conversation: Smart Routers mean Smart Homes

In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay...]

Q & A

OTT Question Time – now in association with Broadband TV News

Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...