Cloud-based SaaS technology specialist Amagi is working with Xiaomi, to manage and monetise their linear TV and video-on-demand offerings to their mobile and connected TV consumers
The consumer electronics and smart device manufacturing company has also established a consumer internet of things platform that already has 374 million smart devices connected.
Amagi has been selected by Xiaomi as its partner for linear TV and video-on-demand distribution. It will use Amagi’s Content Plus to manage its VOD assets, Thunderstorm for ad insertion and Ads Plus, a virtual ad sales solution.
“Xiaomi is the undisputed leader in smartphone and smart TV technology and distribution in Asia,” said Srinivasan KA, co-founder, Amagi. “We’re excited to see them venture into the linear TV ecosystem, partnering with premium content brands to boost their global growth and revenues. As their technology partner, Amagi is offering them agility and flexibility in key areas of their operations, helping them scale new heights quickly and effortlessly.”
Amagi provides a complete suite of solutions for content creation, distribution, and monetisation. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media, and Warner Media.
