German teleshopping channel ShopLC can now be received in HD quality on Astra (19.2° East).
ShopLC GmbH, a subsidiary of VGL Global, and Astra satellite operator SES signed a multi-year distribution agreement. The signal can be found on the frequency 10.920 H (SR 22,000, FEC 7/8). Shop LC was previously only available in SD resolution via Astra.
The free-TV channel, which specialises in items such as jewellery, cosmetics, home accessories and fashion, launched in Germany, Austria and Switzerland on July 1, 2021. There are further versions of the channel in the US and the UK.
“With access to 17 million TV households in Germany alone, we are excited about this new partnership with ShopLC and helping the company build awareness and grow its sales through access to a broader European audience. In addition, our prime TV neighbourhood at 19.2° East will ensure Shop LC’s programming is consistently delivered to millions of viewers with the highest quality image and sound,” said Christoph Mühleib, Managing Director of Astra Deutschland GmbH, part of SES.
Deepak Mishra, Managing Director of ShopLC GmbH, added: “We have learnt a lot from the success of our sister channels and are now thrilled to join forces with SES. We are excited to offer a unique shopping experience in this new market and deliver the best quality products at the best price.”
