IABM, the international trade association for broadcast and media technology, has appointed Callum Jones as Head of Digital.
A Sports Journalism graduate of the University of Huddersfield, Jones began his career working across a variety of digital platforms at betting and gaming giant, William Hill. A move to the Football Pools followed, where Jones was responsible for all online content and the development of its website and mobile apps.
Most recently, as Head of Digital at the Rugby Football League, Jones had responsibility for the entire RFL digital estate, where he oversaw three straight years of record digital engagement figures.
“Callum Jones has exactly the experience and skills we need to take IABM’s digital activities to the next level to fulfil our digital-first strategy,” said Peter White, CEO, IABM. “Just as the consumers at the end of the media content chain have become much more digitally engaged in the last year, so digital will also continue to play an ever-more important role in how the Broadcast, Media & Entertainment technology industry interacts.”
