Ocean Blue Software Ltd (OBS) is to launch a new collaborative project at the HbbTV Symposium in Paris next month.
The Bristol-based developer says its Open Red Button Project (ORB) promises TV and STB manufacturers significant cost reductions whilst accelerating innovation.
Paul Martin, CEO of OBS, commented “ORB takes a radically different approach both in terms of technology and business model. By leveraging recent developments in the embedded browsers available with the key platforms in our industry (Android & RDK) ORB will significantly reduce costs for TV & STB manufacturers. Our approach unleashes the power of collaboration which will considerably accelerate innovation in this area.”
ORB has been collaboratively developed with a number of HbbTV Association members and will be presented during the 9th HbbTV Symposium in Paris on 24th and 25th November. Paul Martin added, “We will present the technical approach along with how the rest of the industry can be involved at the 9th HbbTV Symposium. It will be a fascinating event and we encourage anyone with an interest in ORB to attend whether it’s physically or virtually.”
The 9th HbbTV Symposium will take place later this month on 24th and 25th November at the CIté Internationale Universitaire de Paris in France.