AppleTV+ is to be made available on Sky Q and the newly launched Sky Glass integrated TV. The streaming service will debut in the UK, Ireland, Germany, Austria and Italy later this year.
As part of a long-term agreement been Apple and Sky, it has also been confirmed streaming service Sky Go will be made available on Apple TV devices from the first half of 2022, while NOW members can sign up for and purchase any NOW Membership on Apple devices using Apple in-app purchase.
Dana Strong, Group Chief Executive, Sky said: “With the addition of Apple TV+ our customers can now enjoy phenomenal shows like The Morning Show, Trying and Ted Lasso, together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Sky box.”
A similar deal has been struck with Sky’s parent Comcast, which will place Apple TV+ on Xfinity X1, Flex and XClass TV.
Apple has begun to sever the link between its devices and content on Apple TV+; it’s already available on some Samsung displays and Amazon’s Fire TV range.
Sky recently announced expanded deals with ITV, Channel 4 and the BBC. It means Apple TV+ content will now sit alongside content from the UK’s public service broadcasters and other global streaming partners such as Netflix and Disney+. Peacock, from sister company NBCUniversal, will launch next month.