The Sky Sports network has recorded its highest ever daily viewing figures with contributions from Premier League, Formula One and the ICC Men’s T20 World Cup.
An average 1.2 million viewers tuned into Sky Sports on Sunday October 24, delivering a reach of over 8 million.
The audience peak of 4.5 million came at 5.50pm as the Premier League match between Manchester United and Liverpool and the ICC Men’s T20 World Cup match between India and Pakistan both came to their conclusion.
Sky Sports Managing Director Jonathan Licht said: “We’re proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It’s great to see the appeal of live sport is stronger than ever.”
Another highlight of the day saw customers tune in for the USA Grand Prix in Austin from 8:00pm to see Max Verstappen and Lewis Hamilton continue to fight for the Formula One world title.
Earlier, the Premier League double header had begun with West Ham United vs Tottenham Hotspur on Sky Sports Main Event and Sky Sports Premier League. Sunday’s football offering also included live matches from the Scottish Premiership with St Mirren vs Rangers and Bundesliga with FC Köln vs Bayer Leverkusen as well as a selection of EFL highlights.