Vodafone and Ziggo customers are to be given priority when buying tickets for concerts, festivals, football matches and other events.
VodafoneZiggo has launched a dedicated loyalty program, Priority, in co-operation with Ajax, Ziggo Dome, MOJO Concerts and The Park Playground.
The cableco has arranged for customers to receive access to exclusive benefits that will be available via the My Vodafone and My Ziggo apps. Included are tickets to ‘sell out’ Ajax matches, priority in the Ziggo Dome and Tickets for Ziggo GP Live, a Formula 1 party around the Grand Prix of Qatar in the Ziggo Dome.
Marcel de Groot, consumer marketing director, VodafoneZiggo, said: “For Priority, we’ve joined forces with our partners to offer customers unique experiences. This program is a nice bonus on top of our existing entertainment offer and the free extras we already offer. The goal is to reward our loyal customers more and more. Now that the music venues, stadiums and concert halls are open again, we think this is the perfect time to start this customer program.”
