Altibox has launched its next-generation IPTV and OTT entertainment service for consumers in Norway and Denmark.
The new service offers over 150 channels, plus streamers Netflix, Viaplay and HBO and is backed by an advanced Android TV Operator Tier UX co-created by Altibox and 3SS and based on the 3SS 3READY Product Framework.
Thanks to deep Netflix integration, viewers can access Netflix in several ways. It is available via the home page, from the “My apps” stripe, and via the apps page. Additionally, Netflix can be selected from the TV channel list, and it’s available as a channel from the Live player.
“Altibox has taken the user interface to the next level, and we congratulate them for creating a new benchmark for content display, functions and features for subscribers, helping them to more easily find great entertainment,” commented Kai-Christian Borchers, 3SS Managing Director.
NRK TV, Prime Video, Viaplay and TV2 Play third-party apps are pre-installed. Full PVR functionality and timeshift is also available.
“A big priority for us was to offer our viewers an enhanced entertainment experience for our next-generation super-aggregated service,” says Tor Morten Osmundsen, CEO of Altibox. “We’ve been working very successfully with 3SS to create a new, ultra-intuitive user experience, and now Altibox subscribers are enjoying an advanced UX that meets all their entertainment discovery needs.”
The user interface has a fresh design and feel. The home page has a brand-new format and layout, with live TV prominently displayed along with other functions which Altibox can prioritise. Detail pages within the UX appear in a novel sidebar menu.
Theme-based pages combine and display content by particular genres. Viewers can also browse video assets displayed on pages dedicated to particular broadcasters’ streaming services (eg National Geographic Channel or HBO Nordic) or even peruse all available instalments of a particular film franchise (for example Batman films).
