Almost 800,000 households in Norway are paying for sports via TV or streaming services.
In its annual analysis of the sports market, Mediavision, says the households are both loyal and pay considerably more than everyone else.
“These customers value their favourite sports so much that they would consider moving with them if the rights were moved,” said the consultancy. “In Norway, this applies first and foremost to football rights such as Premier League and Eliteserien.”
In the case of households subscribing to streaming services with a sports package, the analysis shows they pay on average more than twice as much as households not specifically subscribing to a sports package.
A sports household pays approximately DKK 450 per month, compared to approximately DKK 200 for a household without a sports package.