Netflix megahit Squid Game will generate value equivalent to $900 million, according to internal figures.
Bloomberg, which first reported the story, said Netflix differs from traditional TV studios as it generates sales not on specific titles, but on its catalogue as a whole. It builds data based on what its customers are watching and uses the figures to establish the value individual shows create.
Squid Game, a Korean drama in which indebted members of the public enter a deadly game to restore their finances, stands out because its low acquisition cost is being rewarded several times over.
According to Bloomberg, the show costs just $2.4 million an episode and $21.4 million for the series as a whole. From this Squid Game is deriving $891.1 million in impact value.
Netflix, which is slowly releasing more of its data, declined to comment on the figures.
However, they reflect what we already know about Squid Game, which has seen 132 million watch at least the first two minutes – previously Netflix has said 111 million people had started the show, based on earlier data.
Either metric puts Squid Game ahead of British period drama Bridgerton, which was the previous record holder.
