Good Morning Britain has announced its first-ever YouTube original series.
Off the Table will target the 18-34 year olds and will be exclusively available on GMB’s YouTube channel when the digital series launches later this month.
The series will feature four hot topic 15 minute episodes which will be published across a month, including money, climate change, cancel culture and life after Covid – some of the most important issues affecting 18-34s in modern Britain today.
GMB’s YouTube channel is the fastest growing of all ITV’s YouTube channels and has already reached 1 million subscribers through clips of the daily show. The majority of views come from those aged under 35.
In 2020 GMB video views on YouTube totalled 250 million and over 1 billion minutes were watched. In the same year GMB was the most-tweeted show and had 80 million video views on Facebook.
Neil Thompson, Editor Good Morning Britain said: “It’s a testament to the team and the programme’s captivating output that our 16-34 year old audience has continued to go from strength to strength. So launching our very first YouTube original series seemed like the natural next, exciting step.”
Distributing content over digital platforms is increasingly important for broadcasters. The GMB team has created an exclusive daily Instagram Story feature to appeal directly to a younger, digitally-native audience with relevant bitesize content from the show. This new feature has increased reach on the platform by 60%.
