It joins current members such as Fremantle, ITV, and Sky and says that it recognises that its ambitions of being the best CEE producer of content can’t come at the price of worsening environmental impact.
Commenting on the development, Didier Stoessel, CEO CME Czech Republic, Romania, Slovakia, Slovenia, said: “As a leading producer of TV and VOD content in the CEE, we recognise our ability to promote and inspire our audiences to think about their own sustainable behaviour, but we realise the need to first address our own on-screen and off-screen sustainable behaviours. We are fully committed to the principles of albert and intend to implement changes across CME so that we can better measure and reduce our carbon impact. Our best-in-class content must also yield a best-in-class environmental footprint”.
Roser Canela-Mas, albert’s international manager, added: “We are very excited to welcome CME as an international member. We acknowledge the important influence of CME in the CEE market, and we believe they will be the perfect leader for their local industry. We hope that the steps taken by CME will inspire many other organisations in the local industry to follow the same path and start implementing sustainable practices both in front and behind the camera”.