The Czech public broadcaster Ceska Televize (CT) has obtained broadcasting rights to the UEFA Euro football championships for 2024 and 2028.
It will also offer fans broadcasts from the matches of the Czech national football team and the final matches within the next three cycles of the UEFA League of Nations.
The set of newly acquired rights in addition includes the broadcasting of matches of the national team in qualifications for Euro 2024, 2026 World Cup and Euro 2028, as well as all friendly matches held in the next seven years.
In his comments on the rights, CT’s CEO Petr Dvorak said: “Sports rights have been a problem for all public service broadcasters in recent years. Enormous audience interest opens up significant opportunities for presentations by advertising and sponsoring partners, which makes sports rights a valuable business item, which in recent years has increasingly been acquired by large multinational companies and not by public service broadcasters. Nevertheless, CT strives to ensure that viewers do not miss the broadcasting of major sporting events in free-to-air broadcasting”.
Dvorak also deals with the issue and negotiation of sports rights as VP of the European Broadcasting Union (EBU).
