Known as Prima Show, it will offer mostly reality content 24 hours a day and be distributed terrestrially in DVB-T2 on the Multiplex 22, which is operated by the Czech Digital Group (CDG).
Commenting on the upcoming launch, Prima Group CEO Marek Singer said: “A freely available television channel mainly focused on reality shows was missing on the Czech market, which is why we are coming up with Prima Show. The new channel aims to reach young viewers, especially women, whether through original or foreign shows. Prima Show will become the new home of two Czech reality shows. The new Like House 2 series is a logical continuation of the extremely successful spring season, which demolished the Czech social media. The Queens of boutiques has enjoyed success with spectators all over the world, and it is the right format for weekday evenings”.