Grass Valley has launched a new strategic focus on live video. The company has launched a new corporate identity and marketing campaign to reflect its vision for the future of the media and entertainment market.
“Every goal, every encore, every story – live is forever and in the DNA of everyone at Grass Valley. We empower our customers to deliver the live moments that matter to people across the globe, from anywhere to everywhere, across billions of devices,” said Tim Shoulders, CEO and president of Grass Valley. “Today, we are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. We are focused on giving today’s media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.”
The new corporate identity was originally planned to be unveiled at NAB Show, before the in person event was cancelled due to the ongoing Coronavirus crisis.
Grass Valley technology powers media centres, mobile production units, 24-hour newsrooms, and sports streaming platforms.
The move comes with backing of Grass Valley’s new private equity owners Black Dragon Capital.
