A Copenhagen-based start-up is launching in the UK following a seed funding round from the operator-led fund FirstPartyCapital.
Biites has been built for long-form branded video and offers a distribution channel that includes tools for audience analytics and automated amplification.
“After outstanding success across Europe in the last few years, we’re pleased to now offer Biites to UK brands. We’re seeing a huge appetite from consumers wanting to watch quality, ad-free long-form content, offering a massive opportunity for brands who are normally limited to 6 or 30 second ad slots, says Nina Nørgaard Jacobsen, CEO and Founder at Biites.
The company claims video engagement KPIs 5 times higher than YouTube and 55 times higher than Facebook.
“Our advanced technology and ad-free strategy delivers an optimised user experience, in a 100% brand safe, 100% viewable, and always ‘sound on’ environment unmatched by any competitor. The future for brands is all about connecting with their audiences in a better way. Today’s consumers expect to be told “why” to buy – and not “how” to buy,” said Helle Jabiri Falck, CCO/COO and Founder at Biites.
Biites will use its investment from FirstPartyCapital to invest in its proprietary technology stack, which will include its own video player, a world class analytics engine, and a self-serve SaaS solution. The product roadmap is being overseen by technical advisor Adam Johnston, the former head of adtech at Sky.
“We’ve been incredibly impressed with Biites. It’s a phenomenal proposition for marketers to finally have a solution that enables them to distribute all of their long-form video content, capture detailed first party data, and use these insights to build audiences which can then be activated across major channels, all within a single platform,” said Rich Ashton, Managing Partner at FirstPartyCapital.
Biites is now active in the United States, UK, Germany and Scandinavia, and will continue to open new markets in 2022.
