The independent video software provider Synamedia has launched Synamedia OTT ServiceGuard to shut out streaming pirates.
Synamedia OTT ServiceGuard is the first solution on the market to protect content across all open platforms – whether mobile, browsers, or smart TVs – and the first to extend the service protection to the CDN itself, stopping pirates from stealing content at the point of distribution. With video service providers facing increased pressure from rights holders to fight piracy, the new solution makes it possible to securely distribute content on open platforms by validating that only legitimate subscribers and applications are granted access and receive content.
To protect against common methods used by pirates to steal content and an OTT service, Synamedia OTT ServiceGuard gives each client a unique identity that is not cloneable and allocates secure keys for signing service requests, ensuring all client messages are validated for their authenticity and origin. The solution will be continuously enhanced as Synamedia’s operational security team detects new vulnerabilities.
Commenting on the solution, said Nitsan Baider, director of product management for security solutions at Synamedia , said: “We have set ourselves a challenge of educating the industry about the scale of OTT piracy. Many rights holders and operators mistakenly believe that current approaches – including DRM, client hardening and concurrency limits – provide adequate content protection. Without sugar coating the truth, they are mistaken. Up to now, technologies have barely made a dent in OTT piracy because the protocol is broken. Synamedia OTT ServiceGuard is designed to safeguard against those risks”.
Janice Pearson, director of business development at Synamedia, added: “Hollywood studios and sports rights holders are justifiably frustrated with the amount of premium content being leaked from their services. Content owners invest substantial resources to fight piracy, but these efforts only focus on the symptoms. Because Synamedia OTT ServiceGuard addresses the root causes of piracy, it is now possible to secure platforms and protect high value movie, TV and sports content”.
According to Jennifer Kent, VP, Parks Associates, “It has become far too easy for pirates to gain access to high quality content and redistribute it at the expense of the video service provider. Protecting against this weakness and creating a differentiated offering with protection at the forefront will help companies securely distribute content”.
