Russia’s National Media Group (NMG) has appointed Ivan Grodetsky the CEO of the OTT service more.tv, effective October 4.
In this position, he will be responsible for the implementation of the updated service development strategy, its distribution and monetisation. Lala Akhmedova, who previously headed the more.tv service, will take the position of deputy general of CTC Media for special projects.
Commenting on the development, Svetlana Balanova, general director of NMG, said: “We are grateful to Lala for effective operational management of the more.tv service in the midst of a difficult pandemic period. Under the leadership of Lala, bright projects of the more line came out on the platform. originals, in particular, the series “Happy End”, which received more than 1 million views in the first month after the premiere, the projects “Tales of Pushkin. For Adults “and” In Two “. We are glad to welcome Ivan to the team of NMG. The more.tv service aims to improve the customer experience of service users and its operational development in a highly competitive market. Ivan’s high expertise meets these objectives”.
Vyacheslav Murugov, deputy general director of NMG for entertainment broadcasting, added: “The industry of online platforms is still quite young, but there are already people who have already gained vast experience of working within it. Ivan Grodetsky is among such people, and his experience will certainly be useful to the more.tv team for solving all the most difficult tasks that are now facing us. I am very glad that such a powerful professional as Ivan has joined the team of our most ambitious asset. I am confident that in his new position he will be able to take more.tv to new heights”.
Grodetskiy is a well-known media manager and executive in the Russian market. For more than 10 years, he worked at Okko online cinema (formerly YotaPlay, Play), having completed his career path from business development manager to CEO. Before joining the NMG team, he headed the Premier video service, operated by Gazprom-Media.