The dedicated 24/7 women’s sports channel W-Sport has made its debut in sub-Saharan Africa.
It is immediately being made available in 16 countries, including Tanzania, Kenya, South Africa, Botswana, Nigeria, Uganda, and Ghana, with more distribution partners – they already include Azam TV, Telekom One, My Play and Airtel and Glo Tv- will follow shortly.
Commenting on the development, Kelly Butler, CEO of W-Sport, said: “W-Sport’s vision is to be the global leader in women’s sports broadcasting and to passionately champion equality and diversity. W-Sport’s content will entertain, engage and inspire audiences and the next generation of young female athletes and players.
“The significant development of and engagement with women’s sport in recent times makes this such an exciting, relevant and timely launch. This momentum offers an opportunity to develop a new broadcast proposition – W-Sport captures that opportunity. We look forward to adding further carriage, content and commercial partners in the coming months”.
W-Sport has also announced a portfolio of live football content with up to seven live football matches per week. England’s Barclays Women’s Super League, Germany’s Frauen Bundesliga, Italy’s Serie A, the Netherlands Vrouwen Eredivisie, Australia’s W-League and the recent ICC tournament will be shown on W-Sport in sub-Saharan Africa.
Additionally, the FIBA 3×3 Women’s Series and the best 3×3 national team competitions, the W Series all female single seater motorsport championship, the Super League Triathlon, Extreme E, Athletes Unlimited Volleyball, Softball and Lacrosse from the United States, the UCI World Tour event Paris/Roubaix and Lioness Boxing will all feature live on W-Sport this autumn.
