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Synamedia encodes 8K video with ‘zero compromise’

September 29, 2021 08.00 Europe/London By Julian Clover

Synamedia has announced it has achieved 8K real-time encoding and streaming in its VIVID Compression platform.

The independent video software provider uses AMD EPYC 7763 processors, known as the world’s highest performing x86 server CPU. It says the test required ‘zero compromise’ with no need for screen splitting and other technology tricks which compromise video quality.

Typically the 8K signal might be broken into 4K quadrants or dedicated GPU memory or other hardware acceleration built in.

“The flexibility of using one CPU without a single technological compromise allows us to provide our customers with the high-quality video content they expect from us. By combining our team’s expertise with the performance of AMD EPYC processors, we can enable more 8K content to the market at a more affordable price to enable the 8K economy,” said Elke Hungenaert, Vice President, Product Management, Synamedia.

Synamedia has also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), with 8K resolution. Synamedia’s VQaaS provides both objective measurement and subjective visualization analysis, resulting in a simplified way to measure improvements of 8K video quality.

“Synamedia turning to 3rd Gen EPYC processors was a natural fit for the high-performance needs of 8K real-time encoding technology,” said James Knight, director, global media and entertainment/VFX, AMD. “We’re proud to help media and entertainment industry companies deliver a high-quality dynamic viewing experience to their end customers on a single, high-performance CPU while lowering the barrier to entry.”

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers.

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Filed Under: Newsline Edited: 28 September 2021 19:20

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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