Italy’s public broadcaster has added NAGRA’s NexGuard forensic watermarking and Anti-Piracy Services Platform to protect its free-to-air streaming service.
RAI has become the first broadcaster transmitting in the clear to adopt a watermarking solution. It’s a reflection of increasing production budgets and demand for original scripted content.
“Our watermarking-based anti-piracy solutions are essential for RAI to effectively monitor copyright infringements and secure the value of the content distributed over OTT/AVOD,” said Thierry Legrand, SVP Sales EMEA at NAGRA. “Like many other customers, RAI relies on NAGRA’s strong reputation in media content security and anti-piracy expertise to not only understand the current challenges the industry is facing, but more importantly provide the necessary tools and solutions needed to keep pirates at bay.”
NAGRA’s solution inserts NexGuard forensic watermarks into the broadcaster’s content available to consumers via the RAI OTT web and app service.
The NAGRA Anti-Piracy Services platform then crawls the web for pirated IPTV services that is inspected for watermarks.