Russia’s Gazprom-Media has announced that it will shortly launch a vertical short video platform named Yappy.
A mobile application for creating, sharing and viewing short vertical videos up to 60 seconds long, its main target will be users aged 14-34 who lead an active lifestyle, are passionate about self-development and career, and for whom personal recognition and material success are important. The release of the first version of the platform is scheduled for the end of the Q4, with the final closed testing due to take place before the start of October/November.
Commenting on the platform, Alexander Zharov, general director of Gazprom-Media, said: “The launch of the vertical video platform is a strategic step for Gazprom-Media in implementing its digital business development strategy. The Yappy platform will complement our digital services ecosystem. Today, more than 87% of people hold their phones upright and consume content vertically. And we are ready to offer this audience a comfortable, modern Russian product. Moreover, the central role in our application is assigned to authors and content creators. For them, we have developed a convenient functionality for working and editing video materials. And for those who just want to watch the video, we are introducing recommendation services. The application has already passed the main stages of beta testing, now it is being finalised”.
