United Group’s Greek operation Nova has signed a multi-year agreement with NBCUniversal Global Distribution for the first run pay window rights for NBCUniversal’s films and TV series.
Commenting on the development, Belinda Menendez, president & CRO, global distribution and international, NBCUniversal, said: “Nova is a valued partner for us, so we’re delighted that so many of our marquee films and upcoming TV series will debut on their channels in Greece and in Cyprus as part of this deal”.
Kiki Silvestriadou, CEO of Nova Media, added: “We are very happy that we have reached the agreement with NBCUniversal Global Distribution as it will enrich our premium content even further by offering some of the best films and series available to our subscribers. The deal will serve our goal of delivering the most diverse and high-quality content via our four Novacinema channels”.
