As a result, Vivendi will enter the Austrian TV market together with A1 (A1now TV) as a national cooperation partner, with the cooperation starting at the beginning of 2022.
Since 2018, A1 has been producing TV magazines and video content under the A1now brand, which aims to take into account the change in media consumption behaviour. In 2019, the content know-how of Austria’s largest communications company was bundled in A1now TV GmbH: From the beginning, A1now was available to all A1 TV customers “classically” via the A1 TV Box, but also via the A1 Xplore TV Box and App as well as on the web. While providing a strong focus on Austrian content, new viewers were also inspired by the A1 eSports League.
Commenting on the new partnership, Matthias Lorenz, A1 senior director, transformation, market & corporate functions, said: “After the successful development of A1 nowTV, it was time for the next step. With Canal+, we have an international partner who brings a lot of content know-how. It’s a partnership to develop a strong local content offering together”.
Martijn van Hout, Canal+ Luxembourg manager and director of HD Austria, added: “We are pleased to enter into a partnership with A1 to stir up the Austrian TV market with an offer that combines exclusive European and International content and the latest on demand TV technology. In France, we have almost nine million customers, 70% of whom are already using on demand services.
“Canal+ group has strong know-how in building content and offers dedicated to its different markets. We are ready to build this ambition for Austria”.