Media Group Ukraine (MGU) has effectively relaunched its OTT service Oll.TV as a new platform.
Commenting on the development, Vitaly Chirkov, director of content and user experience Oll.TV, said: “The purpose of the service update is to make Oll.TV convenient for our users, modern, beautiful and competitive with the world’s best OTT platforms.
“The advantage of the new platform is that now the interfaces and user experience on all platforms are completely symmetrical. If before Oll.TV on TV, on the site and in a mobile phone there were three different applications with different appearance, different logic of behavior, different locations of content, ways of its description, now it is the only system. And a person, moving from one device to another, is not lost, because it’s the same job. And behind the beautiful and user-friendly interfaces lies a lot of technical capacity, because in parallel with the redesign, we have strengthened the service infrastructure.
MGU notes that the platform has many interesting and convenient features and new sections. The latter include a My section where on any device the user can save selected movies, series, shows and channels and watch at a convenient time and place.
Mykola Koretsky, director of the development department, added: “We want to create a completely new experience for users.
“We want the new application to change the attitude to the OLL.TV brand itself. We want to give the service mega-reliability. We have almost completely redesigned the UI and UIX of our applications, as well as changed our backend, fixed bugs in the infrastructure – now all programs and services are stable and convenient”.
Image quality on channels and sports broadcasts has also improved significantly. Furthermore, there is a bigger emphasis on content, not just football.
Chirkov continued: “Yes, this is a radical change. We have significantly changed our content policy, exclusively received the best world series from Amediateka, we have close cooperation with ivi – their library within our packages. We have launched our own production of quality content – in December our first Original series “Harassment” will be released with Ksenia Mishina in the lead role. We have also signed contracts with the best TV channels on the market – film, educational, entertainment and sports TV channels – and put them in the most popular packages so that not only football or not only football becomes an argument for subscribing to Oll.TV. In fact, today we have the best offer on the market in terms of price and content, and definitely the best serial offer in Ukraine”.
