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Discovery Sports secures Laver Cup rights for 10 years

September 16, 2021 11.15 Europe/London By Julian Clover

GENEVA, SWITZERLAND – SEPTEMBER 22: Team Europe pose with the trophy after winning the Laver Cup in the final match of the tournament during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Alex Burstow/Getty Images)

Discovery Sports has signed a ten-year agreement to show the Laver Cup tennis tournament between 2021 and 2030.

It will be screened across Europe on Discovery’s portfolio of channels including Eurosport and Discovery+.

The tournament, first launched in 2017 by TEAM8 – the Sports and Entertainment company co-founded by Roger Federer, and named after 11-time Grand Slam champion Rod Laver, pits six of the top men’s tennis players from Europe against six of their counterparts from the rest of the world. The three-day tournament was first introduced in 2017.

Andrew Georgiou, President of Sports, Discovery, said: “Discovery has a proven track record of unlocking the power of tennis through the best storytelling, deep sports expertise and world-class technology to produce and distribute coverage and content around the biggest tournaments to large and unmatched audiences. We look forward to working as a trusted partner to the Laver Cup to continue growing the reach of the tournament for all to enjoy.”

Discovery Sports recently signed a ten-year deal with Tennis Australia to show the Australian Open exclusively in Europe until at least 2031.

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Filed Under: Newsline Edited: 16 September 2021 11:15

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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