Nordic Entertainment Group (NENT Group) has signed a five-year exclusive media rights agreement with the National Hockey League (NHL), the world’s leading ice hockey league, to broadcast up to 1,400 live NHL games every season on Viaplay in Poland until 2026.
Commenting on the development, Peter Nørrelund, NENT Group chief sports officer, said: “Our 18-year partnership with the NHL is one of our longest and most important. It showcases NENT Group’s ability to deliver premium sports to new and established fans, both in our Nordic and international markets. The NHL’s quality and drama, together with the successful careers of Mariusz Czerkawski and Stanley Cup winner Krzysztof Oliwa, have built a loyal Polish following. Viaplay viewers can now enjoy every NHL game as part of Poland’s best streamed sports offering”.
David Proper, NHL senior executive VP of media & international strategy, added: “Through our long and expanding partnership with NENT Group, we have been able to deliver our game to more fans in Europe than ever before. This arrangement with NENT Group will allow us to superserve our very passionate Polish fan base. We look forward to continuing to offer exceptional programming featuring the best players in the world to our Polish fans”.
NENT Group already holds exclusive NHL rights in Sweden, Finland, Denmark, Norway, Iceland, Estonia, Latvia and Lithuania until 2026.