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RTLplus becomes RTLup, RTL+ launches in November

September 15, 2021 08.52 Europe/London By Jörn Krieger

German broadcaster Mediengruppe RTL Deutschland is rebranding its TV channel RTLplus to RTLup.

The reason: RTL’s streaming service TVNow will be renamed RTL+ on November 3, 2021, thus a new name was needed. The brand of VOX sister channel VOXup served as a model.

The name changes are part of a general new brand design that focuses on ‘RTL’. Parent company now just calls itself RTL Deutschland, and on the web www.rtl.com will become the central media hub.

At the same time, the TV channels are getting a new, uniform look. In the next step, the RTL radio stations will also receive a new brand identity.

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Filed Under: Newsline, TV Tagged With: Mediengruppe RTL Deutschland, RTL, RTL Deutschland, RTLplus, RTLup, TVNow, VOXup Edited: 15 September 2021 15:20

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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