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BBC gains greater prominence on Sky platform

September 14, 2021 11.28 Europe/London By Julian Clover

The BBC and Sky say they’ve renewed and expanded their long-term strategic partnership.

It means greater prominence will be given to BBC shows on the Sky Q platform, linking directly to BBC iPlayer, and the recently launched BBC Sounds app.

Also included is further co-operation on sports rights. The BBC and Sky have shared both the Women’s Super League and matches from new cricket format The Hundred.

Tim Davie, BBC Director-General said: “It’s essential that all audiences get the maximum value from the BBC – and this agreement will ensure millions of Sky customers around the UK have access to the diverse rich mix of programming across the BBC – whether that’s our live TV channels and radio networks or millions of hours of programming available when you want on BBC iPlayer and BBC Sounds.

Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky added: “There’s a long history of collaboration between Sky and the BBC and both organisations play a pivotal role in supporting the UK’s cultural economy – I’m excited to see what more we can do together.”

Sky customers will continue to have access to the BBC’s full range of TV and radio stations, including BBC iPlayer and BBC Sounds.

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Filed Under: Editor's Choice, Newsline Tagged With: BBC, Sky Edited: 15 September 2021 12:32

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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