Ampere Analysis estimates that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals, matching Disney and WarnerMedia in producing valuable longer-term content.
According to Ampere Analysis, Netflix’s Originals account for more titles in the 20 most popular titles each month, more than those of any other streaming platform and have consistently accounted for at least 31% of the most popular titles since 2019. Netflix’s ability to create hit content – especially TV shows, which make up 79% of Netflix top placements – is an effective substitute for legacy franchises.
It adds that since 2015, Netflix has aggressively ramped up its Originals content production, rising from 124 titles to over 2,000 as of 2020. It has joined media giants Disney and WarnerMedia in creating content that will last. Netflix’s series The Crown and Stranger Things will likely stand the test of time alongside many individual titles from Disney’s Marvel and Star Wars universes and from WarnerMedia’s DC and Harry Potter stables.
Commenting on these findings, Rahul Patel, analyst, Ampere Analysis, said: “Competition in the SVOD market has intensified with studio-backed new entrants producing their own Originals (a number of which are based on existing, popular IP) and reclaiming titles licensed to Netflix for their own platforms. But as the dominant commissioner of popular SVOD Originals and with an increasingly large release slate, Netflix has established a production brand to an extent unrivalled by any other SVOD platform”.
Ampere Analysis notes that its latest report uses exclusive research to compare content popularity ratings from different distributors and commissioners. For this analysis, it has used its proprietary Critical Rating score based on user reviews, and its own Popularity Score based on volume of interest, website traffic and box office income.
