• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Channel 4-Amazon Raducanu pact delivers best day since 2012

September 13, 2021 11.53 Europe/London By Julian Clover

Channel 4’s coverage of the US Open Final featuring Emma Raducanu and Leylah Fernandez drew a peak audience of 9.2 million.

The figure is higher than Wimbledon’s highest peak of 7.9 million for the BBC earlier this year. With a huge 18.0% share across the day, Channel 4 secured its best day since the 2012 London Paralympics.

Channel 4’s Chief Content Officer Ian Katz said: “We’re delighted that Channel 4, in partnership with Amazon Prime Video, could enable more than 9 million people to enjoy one of the most thrilling and historic nights of British sport in a generation. Moments like this are what Channel 4 was made for – it’s a perfect example of the kind of nimble, uncommercial, but profoundly valuable public service broadcasting that a purpose- driven Channel 4 can deliver.”

The last-minute deal with Amazon Prime Video came after the 18 year-old British qualifier proceeded to the final without dropping a set. Channel 4 took Amazon’s coverage as a whole – complete with the parcels to showbiz’s company’s outsize on-screen logo and was otherwise commercial free.

“We didn’t know we’d secured the deal until late on Friday night and so many people have gone above and beyond to make it happen,” said Katz. “But Channel 4 is all about finding ways to let our viewers share great national moments, whether it’s Bake Off or big sporting events like the cricket World Cup final or US Open final.”

Channel 4 won the slot across the whole coverage against the Last Night of the Proms on BBC One.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, TV Tagged With: Amazon Prime Video, Channel 4 Edited: 14 September 2021 13:27

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • Illegal streaming: German authorities dismantle pirate IPTV network
  • tivùsat rolls out new HbbTV-based EPG via satellite and DTT
  • Netflix reveals strong Q2 with the promise of more hits this year
  • Mehmet Zahid Sobacı reappointed as Director General of TRT
  • Telia Company to dispose of Latvian operations

Most Popular

  • Netflix reveals strong Q2 with the promise of more hits this year
    Netflix reveals strong Q2 with the promise of more hits this year
  • Telia Company to dispose of Latvian operations
    Telia Company to dispose of Latvian operations
  • SFO freezes £10,000 in crypto assets from Arena TV CEO
    SFO freezes £10,000 in crypto assets from Arena TV CEO
  • Amazon wins out in Prime Video subscriber lawsuit
    Amazon wins out in Prime Video subscriber lawsuit
  • Telenor to sell Allente stake to Viaplay
    Telenor to sell Allente stake to Viaplay
  • David Cho named editor-in-chief of CNBC
    David Cho named editor-in-chief of CNBC
  • Virgin Media TV adds 14 channels for South Asian Heritage Month
    Virgin Media TV adds 14 channels for South Asian Heritage Month

White Paper

SES Completes Acquisition of Intelsat

Luxembourg-based SES has completed its acquisition of Intelsat, creating a combined expanded fleet of 120 satellites across two orbits. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.