Telefónica has approved the launch of the company’s Strategy and Development Department, with the aim of leading the technological transformation process and promoting the consolidation of the new Telefónica.
Mark Evans will lead this area, whilst remaining part of the Telefónica executive committee. The company notes that he attained milestones such as the increase of O2 profits in the UK for five consecutive years, achieving the best customer experience and thus contributing to success of the recent merger between O2 and Virgin Media, the largest corporate transaction in Telefónica’s history.
The Strategy and Development department encompasses capabilities in matters of strategy, M&A and digital innovation. Luis Rivera continues to lead corporates, Juan Azcue continues to be responsible for M&A and Chema Alonso, the company’s chief digital officer, will lead innovation, data, platforms and digital products & services. In addition, the unit will continue to promote further internal efficiencies by resorting to the technological capabilities of big data and artificial intelligence which are part of Telefónica’s fourth platform, focused on the digital home.
Eduardo Navarro will be the head of the Public Affairs and Sustainability Department, with maximum responsibility for multidisciplinary areas such as the company’s investor relations, communication, institutional marketing, global brand policy, sponsorship, as well as the global strategy for institutional relations and corporate ethics and sustainability, integrating and managing all the company’s intangible assets, reinforcing strongly the company’s commitment to sustainability.
Commenting on the new department, Telefónica’s president José María Álvarez-Pallete said: “We continue to reimagine the future of Telefónica because we know where the future is heading. Telefónica is an ambitious company, full of opportunities, responsible and sustainable. Our Action Plan has been very successful in interpreting and leading the future. The new organizational structure is an accelerator in the transformation of Telefónica both to be able to take advantage of all the opportunities offered by the fourth industrial revolution that we are experiencing and also to consolidate a company with state-of-the-art technology units that grow with huge momentum and compete face to face with the best in the world, thus improving efficiency and achieving operational excellence to always be able to provide the very best service to our customers. Telefónica is the meeting point for the best talent”.
