Latin America will have 131 million SVOD subscriptions by 2026, up from 76 million at the end of this year.
According to the latest report by Digital TV Research, Brazil will remain the market leader, with 49 million subscriptions by 2026, and Mexico will account for another 32 million.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Five US-based platforms [Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO] will account for 91% of the region’s paying SVOD subscriptions by end-2026”.
Long-established Netflix will continue to lead the market, but its market share will fall. Disney+ will have 33 million subscribers by 2026, with HBO Max boasting another 10 million.
There was a wave of international SVOD platform launches during 2021. Paramount+ started in March, followed by HBO Max in June and Disney’s Star+ in August. Discovery+ will also expand in the region.
For more information on the Latin America SVOD Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
