Streaming service NOW has unveiled a new marketing campaign which “dramatises its passion for curating the world’s best entertainment”.
Actress Nina Toussaint-White plays lead curator in an imagined NOW HQ that features a content wall of the latest entertainment available on the Sky/Comcast-backed service.
A team of experts is seen hand-picking the best TV, movies and sports for NOW subscribers.
The campaign will be supported cross channel through a TV Ad, OOH, social, digital, podcast takeover and via partnerships and influencer channels.
NOW has the advantage of access to content direct from sister service Sky. This includes The White Lotus, Young Rock and Mr. Mayor, new blockbusters like Wonder Woman 1984, and the sporting events such as Premier League, F1 and the Ryder Cup.
Jamie Schwartz, Director of Brand, Marketing and Merchandising at NOW: “At NOW we’re passionate about delivering the world’s best TV, movies and sports. With so much great choice, we hand-pick the best content to make it easy for members to discover their next watch.”
According to BARB, NOW is available in 2.3 million homes.