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HBO Max added to VIZIO Smart TVs

September 2, 2021 11.35 Europe/London By Julian Clover

HBO Max has gone live on VIZIO SmartCast TVs in the United States, giving access to several million households.

WarnerMedia’s direct-to-consumer streaming platform features over 13,000 hours of premium content from Warner Bros, DC, Cartoon Network, Adult Swim and Turner Classic Movies.

As part of the launch, VIZIO will feature a carousel on the SmartCast home screen for users to enjoy HBO Max’s latest limited, free experience. The experience gives viewers free access to some of the latest and most popular original series from HBO Max’s epic library of titles, with no subscription required. The SmartCast carousel will include access for 13 Originals, with a rotation of new titles from the HBO Max library. SmartCast users can check out featured episodes from HBO Originals like Game of Thrones, Euphoria, and Perry Mason.

“VIZIO’s mission is to bring the best possible entertainment experience to the millions of people that use our products each day. Making it easy to access the premium library and iconic programming from HBO Max through our SmartCast Platform helps us deliver on that mission,” says Mike O’Donnell, Chief Revenue Officer, Platform+ at VIZIO. “We look forward to deepening our relationship with WarnerMedia to engage and excite our shared loyal customers.”

The latest VIZIO SmartCast TVs include the push-to-talk Voice Remote with VIZIO Voice, allow users to go directly to their favourite HBO Max show or movie with simple voice commands.

“The launch of HBO Max on VIZIO SmartCast TVs is a terrific addition to the vast distribution of the platform, adding to our connected TV footprint and making it easier than ever for our customers to access HBO Max where and how they want,” said Jennifer Mirgorod, Head of Partner Management and Partner Marketing, WarnerMedia. “We’re excited to be working with VIZIO for the first time to bring HBO Max’s best-in-class quality entertainment to millions of engaged viewers.”

VIZIO SmartCast also includes built-in support for Apple AirPlay 2 & Chromecast, allowing viewers to stream, control, and share content from their phone, tablet, or laptop directly onto the big screen.

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Filed Under: Newsline Tagged With: HBO Max, Vizio Edited: 2 September 2021 11:35

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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