In a statement, Volia says that as it has been a member of ACC for many years and is a leading expert in the media market, it gladly accepted the offer to join the project. It adds that it believes that the supervisory board should become the main platform for finding a balance in the relations between the media industry and the state. Firstly, it concerns the preparation of a very important draft law “On Media”, the regulation of OTG (regional) services and the preparation of the legal framework for the implementation of the law after its adoption.
Sviatoslav Horban, deputy general director, CCO of Datagroup, said: “We strive to systematically bring the best regulatory practices to the domestic media industry. That is why we have joined the supervisory board and together with our partners will actively discuss the most important legislative initiatives. The supervisory board should become a platform where leading media players will define a development strategy to increase revenue and create a favourable climate for investment in legal content”.
Volia says that the plans of the newly created institution are ambitious. Aside from ensuring the holistic and sustainable development of the country’s regulatory environment in the media sphere, they include the development of transparent rules for outdoor advertising and to starting an effective fight against piracy, as legal media business suffers large-scale losses due to illegal content consumption.
The supervisory board currently consists of seven companies, namely Big Board Ukraine, Discovery, Kwendi, Netflix, Publicis Groupe Ukraine, Sweet.TV and Volia.