All the main UK streaming services have seen growth over the last year, according to audience research organisation BARB.
Undertaking its first fully-representative sample since Q3, following restrictions imposed as a result of the Covid pandemic, the organisation reports the number of UK households with a subscription to any SVOD service is now 18.8 million homes (66%), up from 17.4 million in Q3 2020.
Market leader Netflix increased to 16.8m households in Q2 2021, up more than 1.5m since Q3 2020. Amazon Prime Video saw a larger growth in households than Netflix, increasing over 2.3m homes to 12.5m. The largest percentage-change in the market was from Disney+, which is growing from a smaller subscriber base than Amazon and Netflix, having launched in March 2020. In Q2 2021, Disney+ was available in 4.8m households, up 24% since last time. Now also increased, to 2.3m homes.
Justin Sampson, BARB’s Chief Executive, said: “With over 1,000 interviews each week, the Establishment Survey is vital to how we achieve this. It’s the largest ongoing monitor of how the UK population can access broadcast channels, on-demand services and other streaming platforms. We are pleased to again publish robust insight on the ever-changing television landscape.”
The proportion of homes with an SVOD service that subscribe to two or more services has risen to 65.3%, up from 58.3% in Q3 2020.