As a result, the best content that is already available on Polsat Go (www.polsatgo.pl) can now also be watched on Polsat’s HbbTV service on Telewizja Polsat’s terrestrial TV channels.
As in the case of Polsat Go, the content on the HbbTV service will be ad-funded, as was the case on the free to view Ipla, which will be rebranded Polsat Box Go on September 1.
Commenting on the development, Stanislaw Janowski, president of the Management Board of Telewizja Polsat, Polsat Plus Group, said: “HbbTV from Telewizja Polsat is a new and innovative service – the same content that can be watched on Polsat Go will also be available on hybrid TV. We give everyone full freedom and the freedom to choose how our content can be viewed – in accordance with the principle: watch when, how and where you want. Also, everyone who has our Polsat Box set-top box with access to terrestrial television and the internet will be able to watch their favourite programmes on HbbTV”.
Pawel Tutka, designer and creator of the Polsat HbbTV website, expert and initiator of the implementation of hybrid television in Poland, added: “Access to the service is very simple – just press “OK” on the TV remote control and the service starts, providing viewers with many thousands of hours of various programmes from the Telewizja Polsat offer. There is no need to install Krzysztof Panek, Deputy Director of the Internet Projects Division of Polsat Plus Group an additional application. The website has been designed with newer TV sets in mind, equipped with HbbTV service version of at least 1.5 and connected to the internet”.
Krzysztof Panek, deputy director of the Internet Projects Division of Polsat Plus Group, continued: “Polsat’s HbbTV service fills another place where series and other TV programmes were unavailable to our viewers”.
The HbbTV Polsat website was designed and implemented by Pawel Tutka and the Internet Projects Division of Polsat Plus Group.