Sky will broadcast all Serie A matches in bars and hotels across Italy following an agreement with DAZN.
The streaming service has secured the rights to all ten weekly matches, seven on an exclusive basis and the remaining three shared with Sky.
A new Sky Sport Bar channel will launch on Saturday, broadcasting the ten matches, with commentary from the Sky Sport team.
Sky Business customers, who subscribe to the Sky Sport Bar channel, will also be able to watch matches from the Spanish La Liga. Already Sky Business has an agreement with Amazon that includes the complete UEFA Champions League and the new UEFA Conference League. Premier League and Bundesliha are also available.