EE has given details of how customers used its mobile network to keep up with this summer’s sporting action.
90% of the UK population tuned into the BBC’s coverage of the Olympics to watch their favourite events and cheer the athletes on. (EE’s statement doesn’t reference Eurosport, which had rights to a wider selection of events).
Marc Allera, CEO Consumer Division, BT Group, said: “This has been a brilliant summer of sport, and our mobile network has enabled fans to catch all the action, and share the highlights and lowlights with family and friends, wherever they are.”
Tom Daley’s and Matty Lee’s gold medal winning performance in the synchronised diving final caused the most notable splash on EE’s mobile network, with BBC users up more than 20% compared to the same time the following day.
Champions League winners Chelsea stole a victory over Europa league winners Villareal to win the UEFA Super Cup in a penalty shoot-out. BT Sport traffic on EE’s mobile network almost tripled at penalties compared to kick off, and user numbers more than doubled, as more fans tuned in to the tense finale of the game. The largest spike of the evening came when Chelsea goalkeeper Kepa Arrizabalaga made the winning save.
Traffic on EE’s mobile network increased as England progressed in Euro 2020. In the England vs Italy final on 11th July, overall traffic was up by more than 10% compared to England’s 2-0 win against Germany on 29th June.
On the final day of the Euros, EE offered customers free data.
