Channel 4 has the Producers Performance Report giving individual producers data on how well their new programmes have performed on streaming service All 4 and the broadcaster’s linear channels.
It’s the first time a terrestrial broadcaster has made the information available In the UK. The report was commissioned by Emma Hardy, director of commissioning operations, following calls from producers for more information on what helps content perform better on demand.
Each month, Rebecca Thompson, Head of Indie Relations, will send producing indies a report which discloses consolidated volume of viewing, percentage share of audience of the original transmission on Channel 4’s linear channels, the number of streams on All 4 [0-7 days], and performance against Channel 4 benchmarks.
Emma Hardy said: “Indies have told us they want to better understand what makes great content for streaming as viewers increasingly watch shows on demand. Sharing this valuable insight with our suppliers not only strengthens their business but also improves programmes for viewers.
“This new initiative to support the industry is part of a range of commitments we set out this year to make Channel 4 the best creative partner for indies, which is a major priority for us as the biggest commissioner of independently produced content. We’ve been so encouraged by our latest indie survey results which have already shown improvements in producers’ experiences with us – and we want to ensure this continues.”
Channel 4’s schedule is made up entirely on programmes commissioned from the independent sector.
The report launches this summer.
