According to the latest study by Mediapanel, published by Wirtualne Media, it was accessed by 5,409,180 internet users and had a reach of 18.70% in July.
It was followed in second place wp.pl (VOD and OTT) with 4,097,304 users and a reach of 14.17%, with the next highest rated services, in descending order, being cda.pl/cda.pl – premium, player.pl, hbogo.pl and tvp,pl (VOD and OTT).
Wirtualne Media notes that Netflix’s mobile app was even more popular, having 7.84 million users and a reach of 18.7% in July. This made it one of the 20 most popular apps in Poland.
This is the first time the study has combined OTT VOD with streamed TV services. The biggest beneficiary was wp.pl, boosted by its streaming platform WP Pilot.