BT Sport is to be the exclusive broadcaster of Serie A in the UK and Ireland in a three-season deal agreed with Infront, the league’s exclusive international media rights partner, running through to 2024.
It follows last week’s announcement that BT had lost Bundesliga coverage to Sky.
The first Serie A match will be shown on August 21st with every single match being broadcast, including at least five live games in each round. James Richardson will host a weekend Serie A show featuring key live games and a look across all the action from the league.
Rachel Knight, Sports Rights Director, BT Sport said: “We want to provide our customers with the best sport from across the world and the addition of Serie A means viewers will get to follow some of the biggest stars, managers and clubs in world football. European football has always been an important part of our line up, with Serie A now joining our exclusive coverage of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League, alongside France’s Ligue 1.”
It’s a return to BT for the competition that had most recently been broadcast by Premier Sports.