The combination of Love Island, Euro 2020 and the early release of favourite soaps helped deliver ITV Hub itsmost successful month on record,
93.3 million consumption hours were recorded (a 221% increase on the previous year) and a record number of monthly active users (a 119% year-on-year increase). There were also 219 million live streams throughout the month.
ITV Hub+, the ad-free subscription version of ITV Hub, reached 567,000 subscribers in July – its biggest subscriber number ever and a 16% year-on-year increase.
Rufus Radclifffe, ITV Managing Director, On Demand, said: “We knew this Summer was going to be a big TV moment with the most talked-about events on ITV, but these figures show just how successful ITV Hub has been in bringing those ‘can’t miss’ occasions to viewers. From live viewing of the Euros to catching up on last-night’s Love Island and making sure not a minute of the Soaps is missed plus all of our Drama and Reality boxsets, it’s testament to the work of the Hub team that more people than ever are using the service.”
Love Island had returned to screens for the first time since early 2020. At the same time the delayed UEFA Euro 2020 saw England progress to the final and the inevitable penalty shootout. But live sports mean disruption to the schedules and ITV’s move to release popular soaps, Coronation Street and Emmerdale, ahead of time via ITV Hub clearly paid off.
