The new ad-supported European streaming service rlaxx TV has partnered with the music video network Vevo to add curated pop-genre music video linear channel to its channel portfolio.
Commenting on the partnership, Richard Brant, Vevo’s director, advanced TV, UK & International, said: “At Vevo, our goal is to bring our vast premium music video catalogue to fans wherever they are worldwide and however they want to enjoy them. By partnering with rlaxx TV, we have yet another excellent streaming service bringing Vevo’s music programming to the television and providing fans with a place for a high-quality, immersive music video viewing experience”.
Ronny Lutzi, rlaxx TV’s CEO, added: “’Just relax and watch TV’ was an essential motto during the conception of rlaxx TV a little over a year ago. We wanted to create a modern streaming service, which means that you can simply switch on and then lean back without having to endlessly search for content. We are really pleased that Vevo is integrating this aspect perfectly with their channel on rlaxx TV”.
Vevo is currently available on rlaxx TV in Germany, Spain, the UK and France. Subsequent Vevo launches in other European markets are set for later this year.
