Discovery’s international advertising revenues increased by 88% year-on-year as Europe bounced back in the second quarter.
US advertising revenues were less robust, nevertheless increasing by 12%, as total revenues of $3,062 million increased 21%.
“Many key markets such as the UK, Italy, Germany, as well as a number of Latam and APAC markets, all demonstrated a marked resurgence and finished ahead of 2019,” said David Zaslav, President and Chief Executive Officer, Discovery. “Our first Summer Olympic Games have thus far been a success, supporting healthy viewing and subscriptions across both our linear and streaming platforms, and underscores the importance of our commitment and investment in marquee IP.”
Discovery’s international portfolio has delivered its second highest second quarter in audience terms.
