Discovery says the first week of its Olympic Games Tokyo 2020 coverage has delivered record audiences across discovery+ and Eurosport digital services.
The number of new subscriptions in the first week of Tokyo 2020 is double the total secured during the entire PyeongChang 2018 Winter Games, though the broadcaster has not released any figures.
Almost three-quarter of a billion streaming minutes of Olympics content has been consumed on discovery+ and Eurosport subscription services during the first week, nearly 18 times more than by the same stage of PyeongChang 2018. Representing Discovery’s first Olympic Summer Games.
Large linear TV audiences have been secured in the Nordic markets where Discovery is presenting the Games on its free-to-air networks. Shares as high as 78% in Norway (Handball, Spain vs. Norway); 67% in Sweden (Football, Sweden vs. Australia); and 60% in Sweden (Swimming) have been recorded.
Jean-Briac Perrette, President & CEO, Discovery International, said: “The Olympic Games is the biggest global event that goes far beyond sports and traditional sports audiences. When we look back at the first week, it is clear the Olympics has brought new and different audiences to our platforms in impressive numbers. The Tokyo Games are seeing digital numbers never seen before, and we are thrilled that so many fans across Europe are watching the Games on discovery+ and Eurosport Player.”
Eurosport.com and its multiple local market versions have also seen record breaking daily audiences, with three times higher reach as the same stage of PyeongChang 2018. Interest in the Olympics delivered a record month for Eurosport.com in July as 54 million unique users visited the platform.