ThinkAnalytics has taken its Think360 cloud-based personalized content discovery and viewer engagement platform is live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app.
The Indian operator is combining personalised recommendations across 11 premium streaming apps as well as thousands of titles from the Tata Sky VOD library, including all TV shows aired over the previous seven days. The solution operates in the AWS Cloud and recommends content across 30+ languages with support for more languages expected in the future.
Binge is aggregating content from popular streaming services such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Sony Liv, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids and CuriosityStream.
Talking about the service, Pallavi Puri, Chief Commercial & Content Officer, Tata Sky said, “Discovering content-of-choice from across OTT platforms is one of the key offering of Tata Sky Binge. ThinkAnalytics’ tools have helped us deliver personalized recommendations to every Binge subscriber across devices. Our shared vision and collaboration has not only accelerated viewer engagement, but has also made Binge a valued product for our subscribers.”
Tata Sky benefits from ThinkAnalytics machine learning algorithms and techniques for recommendations including personalized banners; new releases; catch-up; movies/TV shows; because you watched this; and personalized genre rails spread across multiple sections on the platform. By combining algorithms and techniques in a single use case, Tata Sky believes it can create dynamic user experiences personalized for every viewer on a choice of screens, reducing churn while boosting satisfaction, loyalty and engagement.
“Boosting subscriber loyalty and engagement while reducing the risk of churn is essential in today’s competitive market. Tata Sky’s Binge aggregation service allows subscribers to benefit from Think360’s personalized recommendations across a massive catalog of regional and international content from numerous sources for the ultimate tailored viewing experience on their screen of choice,” added Peter Docherty, founder and CTO, ThinkAnalytics.
Tata Sky first deployed Think360 in May 2019 on the Tata Sky mobile app for its live and VOD DTH service. The ThinkAnalytics platform has delivered an impressive array of viewer metrics including increase in average watch time.