Sky has recorded a mixed second quarter as increases in revenue across the board were met with an overall fall in subscriber numbers.
Revenue at Sky increased 28.0% to $5.2 billion as direct-to-consumer revenue, advertising revenue and content revenue all grew. Direct-to-consumer revenue increased 7.7% to $4.2 billion, primarily driven by higher average revenue per customer relationship after the cancellation of many sports events in 2020.
Advertising revenue increased 78.8% to $643 million as a recovery in the advertising market after Covid-19 combined with an increase in sports events.
There was also higher wholesale revenue from sports programming.
However, subscriber numbers fell again to 23,002,000 dipping from 23,198,000 12 months ago.
In the second quarter, adjusted EBITDA decreased 25.3% to $560 million.